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Who are we?

Based in Oslo, our company was started by young minds with a vision for the future. The idea of starting a clothing company came to us when we spotted a gap in the market for affordable, high-quality clothing made for people like us by people like us.

Call us naive, but we believe we can build a clothing company that does more than pretends to be ethical and sustainable. We intend to live up to these values. 

Our brand is fresh but our approach to quality is traditional. Our clothes are built to last. 

Our Sustainability

We are a young company, founded in Oslo by young people, with sustainability and fairness coded into our DNA. 

Our prices are set so our high-quality products are affordable, but so at the same time we can ensure that our partners are properly compensated for their work, that we buy good quality, sustainably sourced fabrics and that we can build long-lasting collaborations with family-owned and run manufacturers.

We selected Turkey as our manufacturing base because of the personal relationships we have there. We spent over a year finding, qualifying and selecting our manufacturing partner. We based our selection on quality, sustainability, fairness and transparency. 

Our representative on the ground in Istanbul oversees all things to do with sourcing and production and does so in keeping with our goals of being fair, ethical and sustainable. 

Our ethos of sustainability extends into our operations, where we use recycled packaging bags from Denmark, recycled “thank you” cards, cotton string from Norway for labels, and more. 

Our future

This is our first collection. We have deliberately limited it to one item in limited numbers so as to stress test our quality and manufacturing. 

But fear not, we have new collections in the pipeline, featuring hoodies in different colours, t-shirts and trousers. 

We are also developing a limited sports collection: stay tuned for more information.

We’re here to stay. If you want to work with us, just get in touch. We are always on the look out for like-minded people and organisations to collaborate with. 

Contact us